Marketing Glossary
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A
- A/B Testing
- Comparing two versions of a web page or app to determine which one performs better.
B
- Bounce Rate
- Percentage of visitors who leave a website after viewing only one page.
C
- Call to Action (CTA)
- A prompt on a website that encourages users to take a specific action.
- Click-Through Rate (CTR)
- Percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
- Content Marketing
- Strategy of creating and distributing valuable content to attract and engage a target audience.
- Conversion Rate
- The percentage of users who complete a desired goal such as filling out a form or making a purchase.
- Cost Per Click (CPC)
- Amount paid by an advertiser to a publisher for a single click on an ad.
- Customer Acquisition Cost (CAC)
- Total cost of acquiring a new customer.
E
- Email Marketing
- Use of email to promote products or services and build relationships with potential customers.
L
- Lifetime Value (LTV)
- Predicted net profit attributed to the entire future relationship with a customer.
P
- Pay Per Click (PPC)
- Advertising model where advertisers pay each time a user clicks their ad.
R
- Return on Investment (ROI)
- Measure used to evaluate the efficiency of an investment.
S
- Search Engine Marketing (SEM)
- Form of internet marketing that promotes websites by increasing their visibility in search engine results pages primarily through paid advertising.
- Search Engine Optimization (SEO)
- The practice of improving a website to increase its visibility in search engine results.
- Social Media Marketing (SMM)
- Use of social media platforms to promote a product or service.