Marketing-Glossar
Auf der Suche nach Kampagnenideen? Entdecken Sie unseren Lead-Magnet-Leitfaden.
A
- A/B Testing
- Running experiments on landing pages or email subject lines with the platform’s split testing tools to see which variant converts best.
- Audience Segment
- A saved group of contacts filtered by tags, lead magnet, or behavior so campaigns can be targeted from the built-in CRM.
- Automation Workflow
- A sequence of follow-up actions triggered by form submissions or tags using the platform’s automation builder.
B
- Bounce Rate
- Percentage of visitors who leave a landing page after one view, tracked in the analytics dashboard.
C
- Call to Action (CTA)
- A prominent prompt crafted in page blocks or emails that directs visitors toward the next step, such as downloading a magnet.
- Campaign Analytics
- The performance dashboards that summarize traffic, conversions, and opt-in trends for every lead magnet.
- Click-Through Rate (CTR)
- Percentage of users who click links in emails or landing pages, measured in campaign reports.
- Content Marketing
- Creating valuable resources, like checklists or guides, that can be delivered as lead magnets to attract the right audience.
- Conversion Funnel
- The series of steps from landing page visit to automation follow-up, visualized with the platform’s funnel tracking.
- Conversion Rate
- The percentage of visitors who submit a form or claim a magnet, visible on each landing page’s stats.
- Cost Per Click (CPC)
- Average amount paid to bring a visitor to a campaign via ads, calculated against clicks recorded for your pages.
- Customer Acquisition Cost (CAC)
- Total marketing spend divided by new customers acquired through campaigns launched on the platform.
D
- Drip Campaign
- A scheduled series of nurture emails delivered through the automation tools to move leads toward conversion.
- Dynamic Content
- Personalized blocks that change based on contact data or segments when rendering landing pages or emails.
E
- Email Marketing
- Using the platform’s email composer and automations to send targeted messages that nurture and convert leads.
- Exit Intent Popup
- A modal that appears when visitors move to leave the page, built with popup components to capture last-minute opt-ins.
F
- Form Completion Rate
- Percentage of visitors who finish a form once started, monitored in lead magnet analytics.
L
- Landing Page
- A focused page built with the drag-and-drop editor to present a lead magnet and drive conversions.
- Lead Magnet
- The downloadable or gated asset you configure in the platform to collect contact details in exchange for value.
- Lifetime Value (LTV)
- Predicted revenue generated by a contact over time, tracked alongside lead source data in the CRM.
M
- Multi-Step Form
- A form broken into multiple stages to reduce friction, assembled with advanced form elements.
O
- Opt-In Form
- The signup form embedded in landing pages or widgets that collects consented contact details.
P
- Pay Per Click (PPC)
- Advertising model where you pay for each click; campaigns often drive traffic to platform landing pages.
- Personalization Token
- A merge field that inserts contact data into emails or pages for tailored messaging.
R
- Referral Program
- A campaign that encourages existing leads to share unique links created in the platform to attract new subscribers.
- Return on Investment (ROI)
- Measure comparing revenue to spend so you can evaluate the impact of each lead magnet campaign.
S
- Search Engine Marketing (SEM)
- Promoting landing pages through paid search ads while tracking conversions inside the platform.
- Search Engine Optimization (SEO)
- Improving page copy and metadata within the builder to boost organic visibility.
- Social Media Marketing (SMM)
- Using social posts and shareable landing pages to attract visitors and feed them into your funnels.